Glossar
#
A
- Abonnement, Abonnementmodell
- Accessibility
- Account
- Active Sourcing
- Adaptive Hypermedia
- Add-On
- AddThis
- AdSense
- Affiliate-Werbung
- Agiles Arbeiten
- AirPlay
- AJAX
- Android
- Anhang, Attachment
- Anstupsen, Poke
- API
- App
- App Store
- ASCII
- Atom
- Augmented Reality (AR)
- Author Rank (Google)
- Avatar
B
- Back Link
- Badoo
- Barcamp
- Bashtag
- Beacon, iBeacon
- BeReal
- beta, Beta-Version, Beta-Test
- Bewertungsportal
- Big Data
- Bing
- Bit
- Bitcoin
- Bitly
- Bitmoji
- Black Friday
- Black Hat SEO
- BlackBerry
- Blog
- Bloggen
- Blogger
- Blogosphäre
- Blogparade
- Blogroll
- Blogspot
- Blogvertising
- Bluetooth
- Bluewashing
- BoardReader
- Bookmark, Bookmarking
- Bot
- Brand Advocate
- Brand Ambassador
- Brand Safety
- Brand Suitability
- Breadcrumbs
- Breitband
- Brew
- Bring your own device (BYOD)
- Brouhaha
- Buzz
- Buzz Marketing
- Buzzword
C
- Canva
- Captcha Code
- CBS
- CDMA
- Cell-ID
- Challenge
- Chat, Chatten
- Chatbots
- ChatGPT
- Chrome OS
- cHTML
- Circles
- Claude
- Click and Collect
- Click and Reserve
- Clickbait
- Client
- Cloud, Cloud-Computing
- Cluetrain Manifest
- Collaborative Tagging
- Community
- Community Building
- Community Management
- Community Richtlinien
- Content Curation
- Content Management System, CMS
- Content Mapping
- Content Marketing
- Content, Inhalt
- Conversion Rate Optimization, CRO
- Cookie, http-Cookie
- Copycat
- Copyleft
- Corporate Blog
- Corporate Identity, CI
- Corporate Influencer*innen
- Corporate Twittering
- Coworking Space
- CPA – Cost per Action
- CPC - Cost per Click
- CPL- Cost per Lead
- CPO - Cost per Order
- Crawler, Webcrawler
- Creative Commons
- Crosschannel
- Crowdfunding
- Crowdinvesting
- Crowdsourcing
- CSD
- Customer Decision Journey
- Customer Experience
- Customer Lifetime Value, CLV
- Customer Relationship Management, CRM
- Cyberspace
D
- D-Netz
- DAB
- Dashboard
- Data Mining
- Data Warehouse, DW
- Database Marketing, DBM
- Dead Link
- DECT
- Deep Web
- Deezer
- Delicious
- Digg
- Digital Customer Experience
- Digital Experience Platforms
- Digital Immigrants
- Digital Native
- Digital Resident
- Digital Service Act
- Digital Twin
- Digital Visitors
- Digitale Signatur
- Direct Messages
- Disappearing Content
- Diversity-Marketing
- DMB
- Doodle
- Double OPT-in
- Downranking
- Downstream
- Dropbox
- DSGVO, DS-GVO, Datenschutzgrundverordnung
- Dual Band/ Dual Mode
- DVB-T
- DVB-T2
E
- E-Commerce, Electronic Commerce
- E-Government
- E-Learning
- E-Netz
- Earned Media
- Echokammer-Effekt
- eCRM
- ECSD
- EDGE
- Editor
- EGPRS
- EHSCSD
- Ello
- Emojis
- Emoticons
- Empfehlungsalgorithmus
- Employer Advocacy
- Employer Branding
- EMS
- Endorsement
- Engagement Rate
- Enhanced Conversions
- Enterprise 2.0
- Entry
- EV-DO
- Evangelist
- Event-Shopping
- Evernote
- Evolved EDGE
- Extended Reality
- Extranet
F
- F-Commerce, Facebook Commerce
- Facebook Fan-Box
- Facebook Like-Box
- Facebook Places
- Facebook Timeline, Facebook Chronik
- FaceTime
- Factoring
- Factoring Schnittstelle
- Fan
- Fanpage
- FDD
- FDMA
- Fear Of Missing Out, FOMO
- Feed
- Filesharing
- Filter
- Filter Bubble
- Flames
- Flamewar
- Flash
- Flattr
- Flickr
- Flirtcommunities
- Folgen, Follow
- Follow ups
- Follower
- Followerpower
- Followers/Following-Verhältnis
- Following, folgen
- Forum
- Foursquare
- Freemium
- Freund
- Freund-Emojis
- Freund, Friend
- Freundschaftsseite (Facebook)
G
- Gadget
- GaggleAMP
- Gamification
- Geek
- Generative KI
- Geo-Tagging
- Geo-Targeting
- Geocaching
- Geofilter
- Geosticker
- GMSK
- GNU
- Googlability
- Google +1
- Google Display Planner
- Google Docs
- Google Goggles
- Google Hangout
- Google Local Guides
- Google Play
- Google+
- GPRS
- GPS
- Grassroot Journalism
- Gravatar
- Greenwashing
- GSM
- Guerilla, Guerilla-Marketing
H
- Halluzinationen, Konfabulation
- Hangouts
- Hashing
- Hashtag
- Homeoffice
- Hootsuite
- Host
- Hosting
- Hotspot
- HSCSD
- HTML
- Huddle
- Hyper-Personalisierung, Hyper-Personalization, Hyper Personalization
- Hyperlocality
I
- Imgur
- Impressions
- In-App-Kauf
- In-Game Advertising, In-Game Ads, In-Game-Werbung
- Inbound Link
- Increase of share
- Indoor Map
- Influencer
- Instant Messaging
- Instant Upload
- Intranet
- iOS
- IPTV
- ISP
J
K
- Key Performance Indicator, KPI
- Keyword
- KI-Bildgenerator
- KickApps
- Kik
- KISS-Prinzip
- Klout
- Knowledge Blog
- Kollaboration, Collaboration
- Kollektive Intelligenz
- Kommentar, Comment
- Kommentare pro Beitrag
- Kommune 2.0
- Kompression
- Künstliche Intelligenz
- Künstliches neuronales Netz
L
- LAN
- Lead User
- Like Baiting
- Like-Button
- Like, Gefällt mir
- Line
- Link Love
- Live Bookmarks
- Livestream
- Long Tail
- LTE
- Lurker
M
- M-Commerce, Mobile Commerce
- M-Wallet
- Macropayment
- Marketing Automation
- Maschinelles Lernen
- Mashup
- Meetingkultur
- Meinungsportal
- Meme
- Mental Health
- Mention (Twitter)
- Messenger
- Meta-Tag
- Metablog
- Metaverse
- MExE
- Microblog
- Microblogging
- Micropayment
- Microsharing
- Microsite
- Microsoft OneDrive
- Mixed Reality
- MMS
- Mobile AD-Technology
- Mobile Advertising
- Mobile Billing, Mobile Payment
- Mobile Communities
- Mobile Couponing
- Mobile Edutainment
- Mobile Entertainment
- Mobile Gaming
- Mobile Marketing
- Mobile Targeting
- Mobile Ticketing
- Mobiles Endgerät
- Moblog
- MS Teams
- Multichannel
- Musikcommunities
- MySpace
- MyVideo
- myWMS
N
O
- Off-Portal
- Omnichannel
- On-Portal
- One-Stop-Shopping
- Online Analytical Processing, OLAP
- Online Reputation
- Online Reputation Management
- Online-Partnerbörse/ Singlebörse
- Open Auth
- Open ID
- Open Innovation
- Open Innovation Community
- Open Social
- Open Source
- Open Source Marketing
- OpenAI
- OPT-in
- OPT-out
- OS-Branding
- OTA-Konfiguration
- Outline Processor Mark-up Language, OPML
- Owned Media
P
- Page Rank
- Paid Media
- Paid Social Media
- Partizipation, Participation
- PayPal
- Paywall
- PDA
- Peer-to-Peer, P2P
- Permalink
- Personalisierung, Personalization
- Personensuchmaschinen
- Phishing
- Photoblog, Phlog, Fotoblog
- Photocast
- Ping
- Pins
- Plog
- Plugin
- Podcast
- Podcast
- Post-Cookie-Ära
- Post, Posting
- Presseportale
- Profil
- Prompt
- Prompt Engineer
- Prosumer
Q
R
- RDF
- Reaktionen (Facebook)
- Reaktionszeit (Kundenservice 2.0)
- Real-Time-Suche
- Recruiting 2.0
- Referrer (Facebook/Twitter)
- Reichweite (Facebook)
- Reichweite (Twitter)
- Remote Working
- Resilienz
- Response Rate (Facebook, Twitter)
- Responsive Design
- REST
- Retargeting
- ReTweet
- RFC
- RFID
- RIA
- Rich Media
- Routing
- RSS
- RSS Reader, RSS Aggregator, Feed Reader
S
- Sandbox VR
- SAT
- Schnittstelle
- Screening
- Screensharing
- Scribosphere
- Second Screen
- Seeding
- Selfie
- Semantisches Netz, Semantic Net
- Sense
- Sentimentanalyse
- Share of Voice
- Share of Voice
- Share, Teilen
- Shareware
- Shitstorm
- Shoppable Content
- Shoppable Video
- Sideblog
- Silverlight
- SIM
- Singularität
- SIP
- Skype
- Slideshare
- Smart Clothes
- Smart TV
- Smart Wear
- Smartphone
- SMIL
- SMS
- SNA
- Snapcash
- Snapchat
- Snapchat Story
- SOAP
- Social Bashing
- Social Bookmarking
- Social Bot
- Social Business
- Social Buzz
- Social Commerce
- Social Computing
- Social CRM
- Social Customer Service
- Social Gaming
- Social Graph
- Social Listening
- Social Listening Tool
- Social Media
- Social Media Guideline
- Social Media Marketing
- Social Media Monitoring
- Social Media Newsroom
- Social Media Optimierung, SMO
- Social Media Policy
- Social Media Prisma
- Social Mention
- Social Payment
- Social Proof
- Social Relationship Platform (SRP)
- Social Search
- Social Selling
- Social Shopping
- Social Signals
- Social Software, Soziale Software
- Social Tagging
- Social Targeting
- Social Video Advertising
- Social Web
- SoLoMo
- Some Rights Reserved
- SoundCloud
- Soziales Netzwerk, Social Network
- Speed Shopping
- Spotify
- Sprachmodell
- Stable Diffusion
- Standortbezogener Online-Dienst, Location-Based Service (LBS)
- StatusNet
- Stayfriends
- Stickiness
- Storyblog
- Streaming Media, Stream, Streaming
- Subreddit
- Subscription Modell
- Suchmaschine
- Synchronisation, Syndication, Syndizierung
T
- Tablet-PC
- Tag Cloud
- Tag, Tagging
- Targeting
- Thin Client
- Thread
- Threema
- Thumbcast
- Timeline (Twitter)
- Tinder
- Tiny URL
- Trackback
- Trending Topics
- Troll
- Tumblr
- Tweepi
- Tweeple
- Tweet
- Tweetdeck
- Twitch
- Twitpic
- Twitterverse
- Twitterwall
U
- Ubiquitous Computing
- UMTS
- Unified Addressbook
- Update
- Upstream
- URL
- Usability
- User
- User Generated Content, UGC
- User Interface, UI
V
- Verbindungsorientiert
- Vertrauensarbeitszeit
- Videoblog, Vlog
- Vimeo
- Vine
- Viral Spots, Viral Clips
- Virales Marketing
- Virtual Reality
- Virtuelle Schauspieler
- Visual Search
- Visual Shopping
- vk.com
- Vloggen, Vlogging
- Vodcast
- Voice over IP, VoIP
- Voice Search Optimization
- Voice User Interface, VUI
- Voicecards
- VPN
W
- WAE
- WAN
- WAP
- WAP 1.0
- WAP 2.0
- WAP Pull
- WAP Push
- WAP-Portal
- Wearables
- Web 2.0
- Web 3.0
- Web of Trust
- Web-Analyse, Web-Analytics
- Web-Control
- Web-Mining
- Web-to-Print
- Webinar
- Weblin
- Weblog
- Webservice
- Webware
- Werliefertwas.de
- White Hat SEO
- White Label
- White Label Social-Network Plattform
- Wi-Fi
- Widget
- Wiki
- Wikipedia
- WiMax
- WLAN
- WML
- Wordpress
- Work-Life-Balance
- Work-Life-Seperation
- Workation
- WYSIWYG-Editor